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ASICS

UGLY WORK.
BEAUTIFUL RESULT.

The beauty of victory comes from the ugly path it took to get there. ASICS designs equipment that embraces the harsh road. They are the testimonials of wrestling champions. Athletes who wear ASICS can push themselves to the limit because they are free from the barriers that come from focusing on appearance.

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UTAH ADDY'S SILVER
CINEMATOGRAPHY

Art Director: Kailey McClune (ME)
Copywriter: John Starkweather
DP: Sam Jorgensen
Account Manager: Madi Hill
Strategist: Michael Mallory

BEHIND THE SCENES:

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