top of page

WILSON

PIONEERS OF SPORT

We are inspired by firsts. People aspire to be greater when they see boundaries broken and goals made. Let's celebrate our role models. Let's celebrate Pioneers of Sport.
The_One_Show-logo_black.jpg

YOUNG ONES
MERIT

telly-more-yellow_edited.jpg

TELLY AWARDS BRONZE
BRANDED CONTENT

PRINT

Magazines such as Sports Illustrated, Slam, and The Red Bulletin will feature full-spread advertisements. Each highlights how there continues to be new firsts in basketball. These full spreads will be easily removable and can hang on your wall - posters that inspire the next generation of athletes.

OUTDOOR

These advertisements will be placed in cities where historic firsts in basketball were made such as Los Angeles, Toronto, and New York City. These will be up starting NBA and WNBA pre-season.

SOCIAL MEDIA

On popular media platforms such as Facebook, Instagram, Tik Tok, and Twitter we will announce Wilson's new status as the NBA ball.

GAME OF THE CENTURY

Wilson will be hosting a game of the century in Paris - on the oldest basketball court of the world. Fans are invited to watch the most elite players play. Submit a video of what inspires you to play basketball with #pioneersofsport to enter.

WEBSITE

To commemorate Wilson returning to the NBA, specially packaged basketballs will be available for purchase. Every box has been designed to celebrate a sports figure and their historic first. Each design has colors and images unique to their background. The inner lid of each box has a brief description of their achievements and a QR linking to more information on Wilson's website.
Visit the site we have created!

This design was inspired by Lenny Wilkens, the first NBA coach to record 1,000 wins. This limited edition box commemorates Coach Wilkens' time with the Atlanta Hawks.

The design was inspired by Candace Parker, the first rookie player to win the Rookie of the Year and WNBA MVP in the same season. This limited edition box commemorates Parker's time with Chicago Sky. 

The design was inspired by Oscar Robertson, the first player to average a triple double. This limited edition box commemorates Big O's time with the Milwaukee Bucks.

Art Director: Kailey McClune (ME)
Copywriter: John Starkweather
Director: Andrew Rhee
DP: Caleb Blackhurst
Strategist: Michael Mallory
Producer: Matt Jackson

bottom of page