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TACO BELL

TACO HELL

To properly launch Diablo IV in June 2023, we're bringing the hellfire to Taco Bell. The fiery, limited Taco Hell Menu will give gamers and non-gamers alike a taste of the excitement and leave them craving more. The Taco Hell Menu items have been designed specifically to match the aesthetics of the new Diablo game, and the flavors held within are both delicious and very spicy. The Taco Hell Menu will be available only during the month of the game's launch: June 2023. And to encourage Taco Bell goers to play the game, we're giving a free Taco Hell Meal to anyone who connects their Blizzard account to their Taco Bell app every time they pass a new level in Diablo IV. The more you play, the more you eat...for free!

TACO BELL X
DIABLO APP

The new Taco Bell App will be unrecognizably hellish - fully transformed to match the fiery Diablo IV scenery. 

TACO HELL
MENU ITEMS

With the introduction of the Taco Hell Menu, whether you're a gamer or not, you'll be faced with seemingly-impossible challenges... like choosing between the Diablo Taco, Lilith's Wrath Wrap, or Hell 'n Back Beef Quesadilla. The entree you choose will be accompanied by the Demonic Chip and Dip and a limited-edition Mountain Dew Freeze: Hell Frozen Over. So delicious it'll feel like you're sinning.

TACO HELL MENU.jpg

TACO HELL
SAUCES

To experience real wrath, any Taco Hell Menu item can be topped off with the new Diablo Sauce. Diablo sauce will take your meal to a new level with wicked packaging and a new unholy heat. And for those who can't stand the heat, there will be the Noob Sauce: the sauce so low on the Scoville Scale that it's basically already in Hell.

TACO HELL
MEAL BOX

The Taco Hell Meal will come in a box designed to capture both the fiery meal and also the familiar darkness famous to the Diablo franchise. Once you've opened the Gated of Taco Hell, you will be met with a QR code inside the box. When scanned, the QR code will teleport you to the Taco Bell app, which will be unrecognizably hellish - fully transformed to match the fiery Diablo IV scenery.

TACO BELL X DIABLO APP continued

Once the app is opened, a popup will appear asking you for your address and Blizzard login information. After filling out the form, your Taco Bell App will be connected to your Blizzard account as you play the newest addition to the Diablo story. Each time you level up in Diablo IV, you will receive a notification alerting you that you've earned a free Taco Hell Meal.

Art Director: Kailey McClune (ME)
Copywriter: SYDNEY ILLUM

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