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ADVIL

PAINKILLER

Healing items in Fortnite are crucial, but they suffer from one devastating flaw—the user is completely vulnerable to close range rushdowns while chugging that jug.

We created a catastrophic solution. Advil’s Painkiller.

Upon taking the in-game Advil, PainKiller appears in a smokescreen for a brief but brutal 10 seconds. Protecting his summoner from all bodily harm, while they heal up. Enemies, allies, furniture, you name it. If it moves (or doesn’t) he will eliminate it.

Advil has BEEN killing pain before it hurts you—it’s what we do. So next time you worry about getting ambushed by a default Jonesy, don’t. We got your back.

Oh and look at that. He’s real now. Dope.

PAINKILLER
3D CHARACTER

Say hello to PainKiller, our 3D character that will be placed in Fortnite to advertise Advil, the brand that kills your pain.

Art Director: Kailey McClune (ME)
Copywriter: DANNY FACER

TV ADS

Art Director: Kailey McClune (ME)
Copywriter: DANNY FACER
DIRECTOR: TAYLOR BALLARD
DP: TYLER DAVIES
ACCOUNT MANAGER: LUCY NIELSON

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